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marketing

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Marketing - Wikipedia

The plan is created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

en.wikipedia.org
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What Is Marketing? A Brief Overview | Salesforce

"Marketing is the activity, set of institutions, and processes that create, communicate, deliver, and offer exchanges that create value for consumers, customers, partners, and society in general." — American Marketing Association.

www.salesforce.com

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